MARIANA ANDRADE
Designing Strategies &
Digital Experiences
/ designing since 2015
¡Hola!
I'm Mariana, a designer based in Mexico City–enthusiastic about sustainable innovation, behavioral product design and agentic AI exploration across digital experiences.
I design at the intersection of human behavior, emerging technologies, and multilevel systems—using evidence-based design and behavioral economics to craft intentional interactions.
I leverage design as a catalyst for change–shaping opportunities that trigger shifts across systems and enabling fairer choice conditions for all agents (human and non-human).
Today, building these strategies requires context-aware intention, data-informed evaluation methods, and iteration-embedded processes that accelerate responsible deployment. That is the space where I work–and where I thrive.
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Trusted by many teams all over the world:
Transforming ambiguity into
structures people can trust.
I am a strategist and design leader with 10 years of experience building products, scaling teams, and translating complex organizational challenges into human-centered digital solutions.
While working across fintech, telecommunications, healthcare, retail, payment systems and software industries, I have combined behavioral economics, evidence-based design, and systems thinking to guide product decisions, align cross-functional stakeholders, and create AI-enabled experiences that improve decision-making, strengthen trust, and drive sustainable business outcomes.
My tech stack
Figma
Creative Suite
Sketch
Framer
Zeplin
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Miro
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Dovetail
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Maze
ChatGPT
Claude
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Perplexity
Notion
Airtable
Slack
Midjourney
Jira
Trello
Asana
Mural
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Procreate
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VS Code
Github
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React
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Cursor
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Qualtrics
Google Analytics
Google Suite
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Microsoft Suite
Testimonals
Working with (…) was an unexpected breezing experience. The UI results simply adapt to different devices and are universal; everyone quickly understands how to use them!
Mastercard
Design Team
Together, we developed a very complete system that offers every functionality we had in mind in a simple and elegant manner. The design is attractive to users and that is a big tool for commercial purposes!
Exos
Chief Operating Officer
Such a speculative project highlights how modern innovation is less about the invention of the new, and more about the elegant integration of the known–palpable here as the ambient intelligence layer.
Steelcase
Research + Innovation
Throughout the entire project, we experienced clear communication, expectation alignment and intuitive opportunities to help the teams further develop more grounded and robust designs.
United Airlines
Airshop Innovation Team
